EXERCISE 10: SIGNAGE PACKAGE

junior studio

"To create a signage package for an established retail store. One sign must be for window display while the other is used inside the establishment for a promotional campaign."

For this signage package I chose Yankee Candle for my retail location from the Friendly Center in Greensboro North Carolina. I created two posters to promote their holiday candle collection. I played with the idea of nostalgia and how a candle can bring back certain memories and traditions. The shape of the candle was used to create vignettes of holiday memories and traditions. I used the silhouettes of candles throughout both posters to create consistency as well as kept with the natural aesthetic that Yankee Candle creates themselves.